Who is Evelyn Mwasa?
Evelyn is in a league of CIM UK Fellows, an accomplished marketer making her a legend.
She is the current Director Communications and Marketing at World Vision Uganda a role she has been in since 2020.
Experience
Evelyn possesses over 20 years’ experience in communications, business development, stakeholder relationship/Partnerships management, advocacy, grant management, Strategy and public health programming
She was a Coordinator Resource Mobilization, Uganda Red Cross Society (URCS) for a period of 2 years.
Evelyn has also been a Director/Head -Marketing and Strategic Communications at USAID/ Johns Hopkins University-CCP and Uganda Health Marketing Group Consortium for a period of 5 years.
She served as Senior Assistant Manager- Business Development Insurance Company of East Africa (ICEA Group) for 4 years, Guest Lecturer (Stakeholder Marketing, Delivering Customer Value Through Marketing),Uganda Management Institute/Chartered Institute of Marketing-UK Programme for 2 years,
Evelyn was previously the Head of Marketing Dembe FM radio (Now under Nation Media Group) for I year having come from Sanyu FM as Head Marketing for 7 years.
She is still a Board Executive (Academics & Discipline)Board Executive (Academics & Discipline) Namilyango College for the last 6 years
Why she stands out
Evelyn was part of the think tank that dared to start the first FM radio Station, Sanyu FM, when the government liberalized the industry. That was the time when one had to move around with a music player, tune out the sound to convince prospective advertising decision makers of a new frequency, not a program on radio Uganda.
At Sanyu , she started off as a Senior Marketing Executive then to Key Account Manager, and finally Head of Marketing. Her first account was Nile Breweries for which she developed compelling properties to drive the brand and it’s still a key account to this day
At Dembe FM she Set out to turn around the Station’s bottom line when it was bought by Simba Group. Worked to position the Station in the top 5 tier of local FM stations, making it attractive to Nation Media Group who acquired it.
At ICEA she Managed the health of the Corporate Brand, and steered growth of the branch network.
Education
Evelyn is a Fellow with the Chartered Institute of Marketing/CIM -UK, a Chartered marketer (9947576), advanced qualifications in communications (CAM)-UK.
She is an Alumna of the Johns Hopkins University Leadership in Strategic Health Communications, Social Scientist.
