Who is Agnes Asiimwe Konde?
Aggie Konde is a Ugandan polished marketer, an FMCG and multimedia industry expert with over 2 decades of experience in Strategy, leadership, talent management, business growth.
Aggie Konde is the current Vice President Program Development & Innovation at Alliance for a Green Revolution in Africa (AGRA) an organisation that seeks to transform African agriculture from a subsistence model to strong businesses that improve the livelihoods of the continent’s farming households headquartered in Nairobi Kenya an established in 2006.
She has been in this role since November 2019.
At AGRA, she is responsible for the strategic role of program development implementation and monitoring of impact. The role drives the design and oversight of all elements of AGRA’s technical programs and strategy in 12 AGRA countries in East, West, and parts of Southern Africa
Prior to joining AGRA, Aggie Konde spent 2 years as CEO Msingi East Africa an Independent, multi-decade organization that seeks to identify and support East Africa’s industries of the future to create widespread and lasting prosperity in the region.
Aggie has served on various positions before leaving Uganda including MD NTV a company of Africa Broadcasting (U) Limited, Head of Sales and Marketing Crown Beverages Limited the manufacturers of Pepsi among other beverages, Circulation and Marketing Manager, Monitor Publications Limited a Nation Media Group company.
Why Aggie Konde stands out
At NTV, she led a team to launch Spark TV, VID TV, NTV GO among other projects while designing, providing foresight, and directing ABUL’s short-term and long-term strategic plan with an aim of growing shareholder value.
Aggie is also remembered for developing and implementing robust Sales and Marketing strategies that delivered turn around market share from 29% to 49% within three years.
She also grew the retail segment from 15,000 outlets to 90,000 registered retail stores, tripled the distribution partners across the nation. Aggie championed the diversification of CBL’s portfolio from a limited mix to a healthy balanced Product and Brand Portfolio.
Aggie successfully launched 93.3 KFM and achieved number two audience rating in a record 8 months after launch. Developed and implemented a successful re-brand/relaunch of the Daily Monitor and grew market share from 30% to 45%.
She was voted Best Sales Representative twice in a row and was Project Manager for Benson & Hedges and Embassy cigarette launch in Uganda
Aggie Konde holds a bachelor’s degree Social Sciences from Makerere University, Executive Diploma, Organizational Leadership from Global CEO Program IESE Business School, MBA from University of Liverpool among other qualifications.