Who is Barbra Arimi?
Barbra remains one of Uganda`s most accomplished marketers and CEO material. She is the current Head of Marketing and Communications at National Social Security Fund(NSSF) responsible for Marketing planning, strategy, product development, Research, brand marketing, Communications both digital and traditional.
Prior to joining the fund, Arimi served as Group Head Corporate Communications and Marketing at Orient Bank for close to 2 years.
She joined Orient Bank from Centenary Bank where she served as Brand Manager for over 3 years
Arimi has also worked as Marketing and sales manager Post Bank for over 3 & half years and did tremendous work there.
Why Barbra stands out
Barbra spearheaded the NSSF brand positioning, image, and reputation from the time she joined to date. NSSF friends with benefits, NSSF Financial Literacy programs, NSSF Mobile among other key projects and products were all launched under her supervision. The latest is the digitalization of the old NSSF card to a multipurpose Visa enabled card.
She is a current board member at DFCU Group since 2019 and a CEO Apprenticeship Alumni Association.
The marketing goddess is a graduate with Bachelor of Commerce from Makerere University, Member of Chartered Institute of Marketing UK(MCIM), Member of Chartered Institute of
Public Relations(MCIPR), holds an Executive MBA from ESAMI among her various academic qualifications.