Who is Juliana Kaggwa?

Currently, Juliana is the Corporate Relations Director at UBL a subsidiary of Diageo PLC directly responsible for Public Policy and Regulatory matters affecting the brewery industry and UBL specifically.

As a key strategic individual, Juliana manages a vast array of both internal and external stakeholders on behalf of UBL.

She previously  served as a Marketing and Innovations Director since 2015.

Working experience

Juliana has over 2 decades of FMCG experience both at strategic and implementation levels.

Prior to her current position, Juliana served as a marketing Director at the same company, UBL for five and a half years. The marketing function she supervised was accountable for 50% of the UBL`s strategic goals.

She was directly responsible for business growth of local brands like Bell Lager, Uganda Waragi alongside internationally acclaimed brands like Jonnie Walker, Smirnoff, Baileys among others.

Juliana Kagwa has previously served in various strategic positions including Marketing Manager Spirits Uganda at East African Breweries Ltd.

She also served as a Country Director Heineken Uganda before returning to East African Breweries.

Why Juliana Kaggwa stands out

She has been part of key  CSR and stakeholder Campaigns including Taasa Obutonde` championed by UBL in partnership with NBS, Stanbic Bank, VIVO Energy and NEMA among others.

Flavors like coconut and Pineapple were introduced to Uganda waragi while Apple under her stewardship and was key to introduce Smirnoff as part of UBL`s product innovations and refinements. These have since changed the game of spirits taste in Uganda.

Uganda has had  the best executed campaigns and premium events including  Blankets and Wine sponsored by Tusker Malt, Roast and Rhyme sponsored by Bell Lager, The All star Tours of Swangz Avenue, The All Safari Experience by Jonnie Walker, The Baileys Picnic Experience.All these happened under Juliana`s stewardship.

During the same period, the portfolio registered an all-time high share of voice in the media space with efficiencies created through her consolidation of media spend especially on digital marketing.

Academic Qualifications.
Among her other Academic qualifications, Juliana has an MBA from the prestigious Edinburgh Business School, Heriot-Watt University

She also holds Bachelor of Science (B.Sc.) of Food Science and Technology from Makerere University Uganda.

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