Who is Annette Nakiyaga?
Annette is a Sales, Marketing & Communications professional with experience spanning 15 years across sectors including FMCGS & Banking.
Experience
She is the current Head of marketing and communications I&M Bank Uganda formerly Orient Bank Uganda since June 2022
Annette joined I&M Bank Uganda from Uganda Breweries where she served as Head of International Premium Spirits & RTD category.
At Diageo,she also served as Head of Luxury Portifolio for over 2 years where she grew the Reserve Brand strategy, marketing plans.
Annette also served as the Scotch Brand Manager for 1 year,Luxury Consumer Engagement Manager for over 3 years where she led a team of managers, across Experiential, Digital and media staff to deliver her mandate.
Her career at UBL started in 2010 as a customer relationship executive to Key accounts manager in 2012.
Annette will always be remembered for launching the UBL’s reserve and Luxury portfolios with marketing initiatives that served over 200 Uganda’s most influential people in one room.
She is remembered for leading the ideation and execution high profile events including the Singleton Golf Challenge, The Johnnie Walker Blue club parties, the Bailey’s Picnic Experience, the Ciroc Brunch among other key premium events.
She is on this ranking having turned around the I&M brand in the shortest time possible. This has been achieved through strategic partnership and key brand sponsorships that the bank had never participated in. They include Mastercard, Buganda Kingdom, Golf, entertainment among others
Education
The graduate of bachelor’s Degree in Economics from Makerere University holds other certifications including Luxury Capability Program and Brand Building from INSEAD Business School.
She holds various honors and awards including EABL Marketing Leadership Award, UBL Annual MDs Award among others.
