Who is Juliana Kaggwa?

Juliana is formerly the Corporate Relations Director at UBL a subsidiary of Diageo PLC having announced her departure this year.

As a key strategic individual, Juliana managed a vast array of both internal and external stakeholders on behalf of UBL. She previously served as a Marketing and Innovations Director since 2015.

Working experience

Juliana has over 2 decades of FMCG experience both at strategic and implementation levels.

Prior to her current position, Juliana served as a marketing Director at the same company, UBL for five and a half years. The marketing function she supervised was accountable for 50% of the UBL`s strategic goals.

She was directly responsible for business growth of local brands like Bell Lager, Uganda Waragi alongside internationally acclaimed brands like Jonnie Walker, Smirnoff, Baileys among others.

Juliana Kagwa has previously served in various strategic positions including Marketing Manager Spirits Uganda at East African Breweries Ltd.


She also served as a Country Director Heineken Uganda before returning to East African Breweries.

Flavors like coconut and Pineapple were introduced to Uganda waragi while Apple under her stewardship and was key to introduce Smirnoff as part of UBL`s product innovations and refinements. These have since changed the game of spirits taste in Uganda.

Academic Qualifications.

Among her other Academic qualifications, Juliana has an MBA from the prestigious Edinburgh Business School, Heriot-Watt University

She also holds Bachelor of Science (B.Sc.) of Food Science and Technology from Makerere University Uganda.


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