Who is Charity Kamusiime Asiimwe?
Charity Kamusiime is a Ugandan qualified professional marketer with over a decade of practical marketing experience.
She is the current Group Marketing Manager-Consumer Banking, Customer Engagement and Support functions of Ecobank. Here, Charity is responsible for its consumer banking segment strategic Marketing, leadership and team oversight a position she was promoted to in March 2021.
Her career started in 2008 at MTN Uganda where she served as an Activations Assistant a position that ushered her into the world of Below the Line (BTL)Marketing.
Charity was previously the Ecobank Group Product Marketing Manager – Remittances & mobile money seating at their Nairobi Regional Office.
She did a tremendous job at Airtel Uganda for close to 6 years having served in various positions including Digital Marketing & Strategic Alliances Manager, Digital Marketing Executive, Trade Marketing Executive
She is currently a CIM Associate consultant/Tutor at Uganda Management Institute.
She holds a postgraduate diploma in professional marketing(DIPM), member of the Chartered Institute of Marketing UK(MCIM) among her various qualifications.
Why Charity stands out
While at Ecobank, she has championed strategies that have seen the brand being recognized as The Best Remittances and Payments Bank among other awards.
Charity worked on Airtel Uganda`s most delicate projects including the Rebrand/Relaunch of Airtel Money Uganda in 2013 which included Bringing a new face to Airtel Money Uganda….the most simple, secure, and instant money transfer `you’ve got to love the brand icon Mr. Money`
She spearheaded the rebrand of the old Airtel website by introducing self-service experiences and improved customer journeys. This was done by a total overhaul of the website a strategy that worked very well at a time.
She championed a marketing strategy of the biggest acquisition in the Uganda Telecoms space, Warid to Airtel Money a period when the Airtel Money distribution using the aggregator model was established.