Who’s is EMMY HASHAKIMANA?
Emmy is the current Marketing and Innovations Director at Uganda`s giant in the Brewery business a position he had held for the past 2 years.
Emmy`s key responsibilities at UBL include Leading the Marketing & Innovation Function at Uganda Breweries Limited, a subsidiary of DIAGEO Plc and part of the East African Breweries Group.
Emmy returned to UBL from Diageo Africa where he worked as Head of Innovations, Commercialization-Africa.
Emmy is not new to UBL, he joined UBL in 2012 as Head of Customer Marketing. In his time, he transformed the function from promotions focused function to the engine of commercial execution through setting up a clear planning and execution business rhythm focused on delivery of winning beer and spirits category growth drivers with customers and elevated Customer Marketing as a hub for top talent in the business.
Prior to joining Diageo, Emmy spent 6 years at Unilever. In his 2-year stint as Country Marketing Manager.
Why Emmy stands out
Delivering great commercialization plans for all new launches is among Emmy`s key competences with spearheading the launch of the new Tusker Premium Cider.
Six months on his return to Uganda, Emmy Double hatted the Marketing & Innovation Director role (acting) with the Head of Beer role an experience that propelled him to the deeper understanding of senior management and a Marketing Guru he has become.
For the last 2 years as a Marketing & Innovations Director, Emmy has led the Uganda marketing department to deliver unprecedented growth on the key brands amidst the closure of entertainment due to Covid19 pandemic.
He has since built deep relationships in each of the African markets and set up innovation commercialization structures driving a huge capability shift in the region.
The old boy of SMACK is a graduate of bachelor’s degree in Commerce from Makerere, holds a Master’s in Business Administration from the University of Liverpool among his other academic qualifications.