Who is Goretti Masadde?

Goretti is a marketing communications ppffesional with over 20 years of leadership experience across strategy, communications, risk management, change management, business development among others.

Goretti is the current CEO at The Uganda Institute of Banking & Financial Services since March 2020.


Her first employment position after graduating from Makerere University was as a brewer with Uganda Breweries Limited, the Ugandan subsidiary of Diageo.

While there, she served as brand manager for Bell Lager. Goretti happens to have been the first practicing female brewer in Uganda and East Africa, at that time.

She served as the Director of Marketing, Communications and Sales at Program For Accessible Health Communication and Education (PACE), a Ugandan non-government organization (NGO), affiliated with Population Services International.

She also worked and Head of Corporate Communications and Product Development at former Orient Bank for 2 years. Her responsibilities included Development, direction and supervision of internal and external marketing, brand and PR communications strategy, development and execution of advertising campaigns, development and execution of annual CSR and other PR programs among other roles.

Prior to that, Goretti served as the Head of Corporate Communications at Global Trust Bank for a period of 3 years.


The old girl of Mount Saint Mary’s College Namagunga holds a Postgraduate Diploma in Marketing by The Chartered Institute of Marketing¬† UK, a Bachelor of Science degree in Food Science and Technology among her other academic qualifications


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