Who is Susan Nsibirwa?

Susan is a marketing and communications professional with over 25 years of experience, with 15 years of these in senior executive roles successfully leading corporate, marketing and communications teams and departments across diverse industries.

She becomes Nation Media Group`s Uganda first female Managing Director effective Jan 2nd, 2024.She rejoins NMG this time not as rookie journalist of 1992 but a multi skilled Marketing leader.
She will be responsible for leading NMG Uganda, The East African and Africa Broadcasting (U) Limited (the broadcasting company that operates NTV and Spark TV) to deliver their long-term strategy, business plans and annual performance targets, to maximize value to shareholders.

Susan rejoins NMG from Ayiva Consulting Solutions where she is currently the managing director. She previously worked for Urge Uganda, a full-service marketing communications agency handling some of the biggest accounts across different sectors.

Susan`s wealth of experience spans over 2 decades in leadership within sectors like financial services, media, telecommunications at both strategic and implementation levels.

She previously served as Head of Marketing for Vision Group for 8 years managing the corporate marketing and communications functions.
During her stay at Vision Group, she was overseeing a 30-member team with key deliverables in direct brand management, public relations, internal and external communications, corporate positioning, product and service launches, advertising, event management and sales collateral among other functions of marketing.

She is remembered for having promoted and elevated the Vision Group brand boosted its market share and profitability year on year since joining.
Prior to joining Vision Group, Susan worked at dfcu Bank as their Head of marketing for over 3 and half years.

She is remembered for her key role in the development and launch of Dembe account one of DFCU`s most successful products among other key projects and responsibilities.
Board roles
Susan is currently a member of the Strategy and Audit, Risk & Compliance board committees of NMGU and is the board chair at African Centre for Media Excellence (ACME), among other boards.

Susan is a Member of CIM | The Chartered Institute of Marketing (MCIM), holds a Master of Business Administration from the University of Nicosia, Cyprus, a Bachelor of Arts in Mass Communication from Makerere University among her other qualifications.


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