Who is Esther Agwang?

Esther is an accomplished marketing professional with experience in brand communications, media viability and digital marketing.

She is a lecturer and consultant with over 10 years of managerial experience in communications and stakeholder management, digital marketing, and change management for local, regional, and global projects.


Presently an independent consultant, Esther is enthusiastic about designing and implementing marketing and communication strategies for government, bilateral, SMEs and non-profit organizations.

She is an Associate Consultant for CIM, UK at the Uganda Management Institute (UMI) study center, a position she has held since 2015.

 As a Media Viability Consultant, Esther is supporting local media houses become sustainable by enhancing their viability. And when not busy with marketing roles, Esther spends her time assisting HR teams in different organizations with team building activities. 

Esther started her career writing and telling stories as a Freelance Journalist at Vision Group. After 3 years of exploring journalism, Esther ventured into public relations and creating website content before diving into marketing. She elevated Watoto Church and partner brands the time she was their Brand Coordinator and Public Relations Officer. Her effort cannot go unrecognized.
Why Esther stands out

Esther is a founding member and the first Finance Director of the Uganda Marketers Society (UMS) established in 2017. Between 2019 and 2020, Esther was among Ugandan communications and change management consultants

that supported the Ethiopian government with the development and implementation of a Change Management and Communications Strategy for the electronic procurement system (e-GP) as part of the government’s landmark steps towards the e-Government system. Since 2020, Esther has been supporting the city of Addis Ababa with the development and implementation of a communications strategy as the city positions itself as Africa’s next best destination to work and live in.

Esther is among the brains behind the brand positioning of Uganda`s leading Pentecostal church, Watoto Church, Power FM and all its partner brands. She led their digital strategy, content, and execution for 12 years.

Esther is passionate about passing on knowledge and skills therefore she engages in coaching, mentoring, and training young professionals at different forums. For CIM students at UMI, Marketing and Digital strategy is an essential module and Esther has been the tutor for this and other modules for the longest time. She has coached and motivated students to cultivate a strong sense integrity, work ethic and innovation for personal and organizational growth. She has contributed the training of professional marketers and communicators hence contributing to professionalization of the industry. She is worth recognition.


Esther holds an MBA from Edinburgh Business School, Herriot-Watt University (Scotland). She is a Chartered Marketer and Member of the Chartered Institute of Marketing (MCIM) with a Professional Postgraduate Diploma in Marketing. She is also a certified Media Viability Consultant among other qualifications.

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