Who is Frank Muthusi?

Frank is the current Group CEO Fireworks Advertising(U) Limited responsible for business growth, strategy, talent management and Overall profitability growth of the Agency business

After 1 year at the helm of the Advertising Association in acting capacity as chairman Uganda Advertising Association, Frank Muthusi was recently officially elected as the Association’s Chairman for a term spanning from April 1st, 2022, to March 31st 2024.


Frank has been at Fireworks Advertising for over 8 years and climbed the management ladder having joined as Systems and Operations Manager way back in 2013.

Frank has been a Business Unit Manager in charge of Media, General Manager at the same Agency.

He worked at Kenfreight Uganda as Administration Manager and is an accomplished leader highly experienced in business strategy, marketing planning, media planning and relationship management.

Why Frank Stands out.

Frank has led the team at the agency to win several awards the recent one being the  Uganda Marketing Excellence Award 2021,Agency of the year(Traditional media category)

Frank`s Journey from Manager to Group CEO at Fireworks Advertising is inspirational having mentored over 100 marketing and media professionals over the years. Almost every Agency in Uganda has professionals whose careers started at Fireworks  under Frank`s stewardship.

Under Frank`s reign, major brands including Centenary Bank, NSSF, Crown Beverages, Uganda Clays, Total Energies, DSTV Uganda among others have been managed by Fireworks Advertising.

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