Who is Rhona Namanya?
Rhona is a Ugandan born professional marketer and the new Head of Beer-Marketing at Serengeti Breweries Limited
Prior to her new role at Serengeti Breweries Limited, Rhona was at Luzira based Uganda Breweries (UBL) as Head of Spirits (Marketing) a position she held for over 1 year and 10 months having returned from Kenya Breweries Limited (KBL). She returned to Uganda after close to her 2-year tenure at KBL where she served as Senior Innovations Manager (Marketing)
At KBL, Rhona accomplished tremendously including Successfully launching Sikera brand in her first 3 months, a record-breaking delivery which she achieved by efficiently navigating the new and complex environment, quickly establishing relationships, influencing stakeholders and seamlessly execution.
She also through her excellent execution abilities, rallied the team to launch Gordons Pink despite the economic and environmental challenges of the COVID-19 pandemic while achieving all targets.
Rhona wasn’t new at UBL, she served for over 6 years in various capacities including Head of Innovations (Marketing), Brand Manager, Mainstream Spirits (Uganda Waragi, Bond 7 & V+A Brand among others.
She is remembered for having created, curated a launch strategy for Uganda Waragi flavors coconut & pineapple which have since become a national phenomenon and continue to contribute significant share of total brand volume &NSV together with spearheading development of a successfully 5year Innovation pipeline for the Uganda Market resulting in remarkable growth of innovation brands from 13% to 22% of total business during her tenure.
She spearheaded the repositioning of Uganda Waragi (Gin in Uganda) to recruit new younger consumers through pack renovation by re-launching the brand in a new bespoke bottle that was rolled out in 2016
Rhona led the team to execute the Uganda Waragi 50-year Golden Jubilee celebration by introducing a Limited-edition Gift Pack & launching the ’50 ways to drink UG’ cocktail campaign of December 2015
If you remember the exciting Kampala Cocktail Week concept, then its Rhona and the team that led the ideation and effective roll out of this amazing idea
Rhona has previously worked with various brands including MTN Uganda as Sponsorships and Promotions Coordinator for 3 years, NTV Uganda as Customer Relationship Manager (Corporates) a position she held for 3 years where she delivered on an aggressive monthly business target of UGX 200 Million in advertising spend
She holds a Bachelor of Arts in Environmental Management from Makerere University.
Rhona has also undertaken professional training in Brand Building, Customer Marketing, Project Management and Strategic Marketing among other certifications from Chartered Institute of Marketing UK among her various qualifications.
Rhona is a marketing professional worth celebrating.