Who’s is Emmy Hashakimana?

Emmy is the current Marketing and Innovations Director at Uganda`s  brewery giant Uganda Breweries Limited(UBL) a position he had held for the past 2 years.

Emmy`s key responsibilities at UBL include Leading the Marketing & Innovation Functions a subsidiary of DIAGEO Plc and part of the East African Breweries Group.


Emmy returned to UBL from Diageo Africa where he worked as Head of Innovations, Commercialization-Africa.

Emmy is not new to UBL, he joined UBL in 2012 as Head of Customer Marketing. In his time, he transformed the function from just a promotion focused function to the engine of commercial execution through setting up a clear planning and execution business rhythm focused on delivery of winning beer and spirits category growth drivers with customers. His work elevated Customer Marketing as a hub for top talent in the business.

Prior to joining Diageo, Emmy spent 6 years at Unilever. In his 2-year stint as Country Marketing Manager.

Why Emmy stands out

Delivering great commercialization plans for all new launches is among Emmy`s key competences with spearheading the launch of  the new Tusker Premium Cider.

Six months on his return to Uganda, Emmy Double hatted the Marketing & Innovations Director role (acting) with the Head of Beer role an experience that propelled him to the deeper understanding of strategy, senior management and a Marketing Guru he has become.

For the last 2 years as a Marketing & Innovations Director, Emmy has led the Uganda marketing department  to deliver unprecedented growth on the key brands amidst the closure of entertainment due to Covid19 pandemic. He is that special.

He  has since built deep relationships in each of the African markets and set up innovation commercialization structures driving a huge capability shift in the region. This makes Emmy exceptional to us.

Academic qualifications.

The old boy of SMACK is a graduate of  bachelor’s degree in Commerce from Makerere, holds a Master’s in Business Administration from the University of Liverpool among his other academic qualifications.

Emmy! You have been served.

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