Uganda marketing excellence-Charity Kamusiime

From working at  marketing agency to leading the Group Marketing Team of The Pan African bank.

Our June 2021 issue features a complete professional Marketer(Digital) Uganda has ever had.

Based on `Victory Loves Preparation` a line from the famous movie` The mechanic` we shine a spotlight at Charity Kamusiime`s professional Marketing career.


Charity Kamusiime commonly known as @CKamusic on Twitter is a Ugandan qualified professional marketer of the digital era with over a decade of practical marketing experience.

Her career started in 2008 at MTN Uganda where she served as an Activations Assistant a position that ushered her into the world of Below the Line (BTL)Marketing.

She is the current Group Marketing Manager-Consumer Banking, Customer Engagement and Support functions of Ecobank. Here, Charity is responsible for its consumer banking segment strategic Marketing, leadership and team oversight  a position she was promoted to in March 2021.

Charity was previously the Ecobank Group Product Marketing Manager – Remittances & mobile money seating at their Nairobi Regional Office.

The proud mother did tremendous work at Airtel Uganda  for  close to 6 years having served in various positions including Digital Marketing & Strategic Alliances Manager, Digital Marketing Executive, Trade Marketing Executive

When marketing terminologies like SEO, Digital Marketing, Internet of things, ROMI hit the Ugandan Marketing space, the likes of Charity were at the forefront of making all sorts of  boardroom presentations and obtaining budgets to actualize them having been trained and certified  by The Chartered Institute of Marketing UK  with a Post Graduate Diploma in Professional Marketing (MCIM). This is an equivalent of a master’s degree in marketing.

This and more were accomplished at  during her career with Airtel Uganda.

Why Charity stands out

While at Ecobank, she has championed strategies that have seen the brand being recognized as The Best Remittances and Payments Bank among other awards.

Charity worked on Airtel Uganda`s most delicate projects including the Rebrand/Relaunch of Airtel Money Uganda in 2013 which included Bringing a new face to Airtel Money Uganda….the most simple, secure and instant money transfer `you’ve got to love the brand icon Mr. Money`

She spearheaded the rebrand of the old Airtel website by introducing self-service experiences and improved customer journeys. This was done by a total overhaul of the website a strategy that worked very well at a time.

Kampala will never forget the day when we woke up to  `All Red` branded City ahead of the Airtel Money launch in January 2013. The strategy and tactics employed have been a lasting memory of a transition from Warid Pesa to Airtel Money. It was under Charity`s when the Airtel Money distribution using the aggregator model that this happened.

The graduate of Business Administration and Marketing Management is currently growing her profile further having joined Uganda Management Institute as a CIM Associate consultant/Tutor in 2021.

Charity Kamusiime! you`ve  got served.

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