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The Fellows 2021

EVELYN MWASA(FCIM, CHARTERED MARKETER,CAM)

Who is Evelyn Mwasa?

Evelyn is in a league of CIM UK Fellows, an accomplished marketer making her a legend.

She is the current Director Communications and Marketing at World Vision Uganda a role she has been in since 2020.

Experience

Evelyn possesses over 20 years’ experience in communications, business development, stakeholder relationship/Partnerships management, advocacy, grant management, Strategy and public health programming

She was a Coordinator Resource Mobilization, Uganda Red Cross Society (URCS) for a period of 2 years.

Evelyn has also been a Director/Head -Marketing and Strategic Communications at USAID/ Johns Hopkins University-CCP and Uganda Health Marketing Group Consortium for a period of 5 years.

She served as Senior Assistant Manager- Business Development Insurance Company of East Africa (ICEA Group) for 4 years, Guest Lecturer (Stakeholder Marketing, Delivering Customer Value Through Marketing),Uganda Management Institute/Chartered Institute of Marketing-UK Programme for 2 years,

Evelyn was previously the Head of Marketing Dembe FM radio (Now under Nation Media Group) for I year having come from Sanyu FM as Head Marketing for 7 years.

She is still a Board Executive (Academics & Discipline)Board Executive (Academics & Discipline) Namilyango College for the last 6 years

Why she stands out

Evelyn was part of the think tank that dared to start the first FM radio Station, Sanyu FM, when the government liberalized the industry. That was the time when one had to move around with a music player, tune out the sound to convince prospective advertising decision makers of a new  frequency, not a program on radio Uganda.

At Sanyu , she started off as a Senior Marketing Executive then to Key Account Manager, and finally Head of Marketing. Her first account was Nile Breweries for which she developed compelling properties to drive the brand and it’s still a key account to this day

At Dembe FM she Set out to turn around the Station’s bottom line when it was bought by Simba Group. Worked to position the Station in the top 5 tier of local FM stations, making it attractive to Nation Media Group who acquired it.

At ICEA she Managed the health of the Corporate Brand, and steered growth of the branch network.

Education
Evelyn is a Fellow with the Chartered Institute of Marketing/CIM -UK, a Chartered marketer (9947576), advanced qualifications in communications (CAM)-UK.

She is an Alumna of the Johns Hopkins University Leadership in Strategic Health Communications, Social Scientist.

Related Fellows

CLINTON MAWANDA(FCIM,MBA, CHARTERED MARKETER)

Who is Clinton Mawanda?

Clinton Mawanda is one of Uganda`s few CIM UK Fellows. He is the Co-founder Ultra Group a marketing and communications group and  formerly Country Head of Marketing Delight Solar having left the Solar company early this year.

Experience

Prior to joining Delight Solar, Mawanda served as Head Marketing and Corporate Communications Uganda Development Bank for 5 years .

Clinton is also an Associate consultant for CIM UK at Uganda Management Institute study center since 2016.He is responsible for course/modules including Managing campaigns, Customer Experience among others.

Clinton has previously served as Country Demand creation Manager Carlsberg Uganda and offered strategic business growth of the Carlberg brand.

Why Clinton stands out

Clinton has mentored and taught over 200 marketing professionals at UMI and this effort has contributed towards professionalizing the industry since 2016.

Clinton is an entrepreneur with over 13 years of marketing experience. He contributed to the finding of Ultra group of companies as a forward-thinking alternative to traditional marketing models. Ultra has managed clients including Exim Bank, Oryx Energies among others.

While at  Marketing United Bank for Africa  as Head Branding & Marketing made the UBA prepaid card a household card for online payments for over 3 years he worked at Africa`s global bank.

Education

Clinton is pursuing a PHD in business leadership  from SBL school of business  Leadership Kwazulu

The FCIM UK and Chartered marketer also holds a bachelor’s degree, Economics & Applied statistics from Makerere University and an MBA from UTAMU among his other qualifications.

Related Fellows

CLAVER SERUMAGA(FCIM, MBA, CHARTERED MARKETER)

Who is Claver Serumaga?

Claver is the current Deputy Managing Director of Bank of Africa Kenya. Claver was appointed as Deputy Managing Director, Bank of Africa-Kenya in October 2019.

Experience 

Claver previously served as Bank of Africa Group Chief Digital Officer for a period of four years responsible for  the Group`s digital banking strategy.

Prior to this, Claver was the General Manager, Business Development at Bank of Africa Uganda.

He previously served as Head Retail Banking and Marketing at Orient Bank

Claver has over 17 years of experience in fields of Marketing ,Retail Banking Business Strategy Risk Management Commercial Banking ,Business Analysis ,Project Management ,Business Planning, Credit Analysis within the Banking industry in Uganda and Morocco.

Why Claver Serumaga stands out.

He established and rolled out BOA Group Digital Transformation strategy and organization across 14 countries in Africa

Anyone who remembers the Bank of Africa mobile app launch in 2014 should know that Claver Serumaga was the man behind one of the best digital product development projects in Uganda’s banking sector.

Education

He is a Fellow of the Chartered Institute of Marketing (CIM) – UK and holds an MBA in Executive Management from the Graduate School of Business University of Cape Town (GSB UCT)

 

Related Fellows

JACKIE RUKARE NAMARA CHARTERED MARKETER, FCIM

Who is Jackie Namara?

Jackie is one of the few Fellows and chartered marketers of Chartered Institute of Marketing (UK). A chartered Marketer is a status that recognizes purely outstanding marketers in the industry. This is currently accessible by members graded by CIM the leading professional marketing body in the world.

Experience

Jackie has over 20 years of experience in strategy, marketing communications, customer experience, building and managing brands. That’s two decades of solid  business growth support, and a test of time.

Her career began in the mid-90s with a one-year cameo at Bank of Uganda. She later moved to Unliver where she worked as a Brand Manager – Laundry and Personal Wash

She also served at Uganda Breweries Limited (UBL) as a brand Manager before being named the Group Brand Manager. Here, she worked for two years before moving to Airtel Uganda.

She later moved to work as the Head of marketing at Stanbic Bank Uganda, a position she held for nearly a decade. This is no mean feat.

Jackie later moved to Vodafone Uganda in the same capacity, where she worked for 2 years before they exited the Ugandan market. She still soared with outstanding delivery.

Education

The vibrant Rotarian is a Fellow and Chartered Marketer of Chartered Institute of Marketing UK (FCIM), hold an MBA from the University of Technology Sydney  among her various qualifications.

 

Why Jackie Stands out

Five years ago, Jackie consolidated her marketing prowess into a consulting firm—Iguru Consult Limited, an agency which serves to help business thrive through Strategy, Marketing and Communications.

She lectures graduate students at the prestigious Uganda Management Institute and MAT Abacus Business School on how to prioritize marketing for sustained business growth and development.

Jackie has mentored close to 500 Marketing and Communications professionals and serves as a key member of the Uganda Marketers Society (UMS).

Related Fellows

NGULUMI IMMACULATE NABATTE (CHARTERED MARKETER FCIM,MBA,CMA)

Who is Immaculate Ngulumi Nabatte?

She is one of the most accomplished Professional Marketers and CEO material Uganda has ever had with leadership and senior management experience spanning over 20 years in private, financial, FMCGs, sectors.

Immaculate is the current Chief Marketing Officer of Centenary Bank, Uganda’s 2nd largest bank directly supervising  Branding, Marketing, Product development, Advertising functions.

Why Immaculate stands out

For over 2 decades, she has served in Private, FMCGS, and financial sectors at senior management level with 8 years in a leadership position as Bank`s CMO offering strategic direction to over 1500 members of staff both directly and indirectly.

Immaculate oversaw professionalization of the Banks’s marketing team, development of over 15 products and solutions including Mobile loans, Online account opening, Diaspora Funeral cover, Mobile banking app, Superwoman account and spearheading various marketing campaigns year on year.

She previously worked with UgaChick Poultry breeders Ltd and pioneered the growth of commercial poultry farming in Uganda and the East African region. She was  directly responsible for Marketing and sales of poultry and poultry feeds in Uganda, Rwanda, Burundi, Tanzania, Kenya, and Congo. She also led channel and partner management, communications, and public relations functions of UgaChick

Additional Experience

Still at UgaChick, she oversaw and pioneered the diversification to growth of fish farming as an enterprise in Uganda and supervised the marketing function which saw the enterprise  extend reach into Kenya and Rwanda.

Academic Qualifications
The Wife and mother of 3 daughters is in a league of few Ugandans with a Fellow status of The Chartered Institute of Marketing UK(FCIM), Fellow and Chartered Marketing Analyst (CMA) of American Marketing Association(AMA), a Member of Chartered Institute of Public Relations UK(MCIPR) & holds an MBA from the Prestigious Makerere University among her other qualifications.

The Rotarian of the Rotary club of Muyenga Tankhill  has also undertaken Senior leadership program at  Strathmore Business School (SBS) and  an Associate Consultant at the Uganda Management institute where for the last 10 years having mentored over 500 marketing professionals.

Related Fellows

CHRIS MUHANGO(FCIM, CHARTERED MARKETER)

Who is Chris Muhango?

Chris is the current CEO and Founder Tig Marketing a consultation firm established in 2011 to solve Marketing planning Customer Experience, Strategy, Product development, Market research , Communications problems.

Experience
Chris begun his career way back in 1990 and served as a Commercial Officer for Foods and Beverages Uganda responsible for marketing and sales activities for Fresh Foods Subsidiary of Foods and Beverages

Chris has since worked in various positions including Marketing Manager Dairy Corporation, Uganda, Marketing and Communications Specialist at Appropriate Technology(AT) among several brands and roles.
Chris has generally seen it and done it all

Why Chris stands out
He has been a Fellow of CIM UK since 2011 at a time when there were only few of his status in Uganda.

He has been a senior consultant on major projects, multinationals, and brands across the East African region in various sectors including ARD, Inc/USAID Sustainable Water and Sanitation in Africa (SUWASA) Project ARD, Inc/USAID Sustainable Water and Sanitation in Africa (SUWASA) Project in Nairobi, Kenya with the most recent being the Uganda Airlines customer experience revamp project.

Education
Chris Muhango is a Fellow of CIM UK a level he has been for over a decade, chartered Marketer of CIM UK.

The graduate of Bachelor of Commerce-Marketing from Makerere University holds an MBA, Finance & Marketing from Nagpul University among his various academic qualifications.

Related Fellows

DR. BENEDICT MUGERWA(PHD)(FCIM)CHARTERED MARKETER

Who is Dr Benedict Mugerwa?

Dr Ben as people call him is one of the most accomplished and influential marketer Uganda has ever had.

He is the current Head of Professional Courses at Uganda Management Institute having returned to Uganda in 2002 after several years of working abroad in various Multinationals.

Dr Ben is a Chartered Marketer, Fellow of CIM-UK the highest level of professional Marketing from the University of South Africa
Dr Ben is Uganda`s visionary leader who introduced professional Marketing at Tertiary Institutions level making him the first CIM Coordinator.

He has literally taught every Ugandan CIM professional marketer at UMI and mentored over 5000 professionals.

Dr. Ben has nurtured marketing industry to a level that Uganda has now 3 CIM study Centers mostly headed by his former students, supported Launch of Uganda Marketers  Society whose first home was UMI.

Dr Ben is a public speaker and a consultant to many brands across East Africa

He is therefore the God father of Marketing in Uganda

Related Fellows

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