Our Marketing personality of August is none other than the legendary Susan Nsibirwa
Who is Susan Nsibirwa?
If you have been in marketing for long especially in banking and media, then the name Susan Nsibirwa sounds familiar.
She is the current Managing partner and lead consultant at Urge Uganda, a full service marketing communications agency handling some of the biggest accounts across different sectors.
Susan`s wealth of experience spans close to 2 decades in leadership with in sectors like financial services, media, telecommunications at both strategic and implementation levels.
She previously served as Head of Marketing at Uganda`s leading media powerhouse, Vision Group for 8 years managing the corporate marketing and communications functions.
During her stay at Vision Group, she was overseeing a 30-member team with key deliverables in direct brand management, public relations, internal and external communications, corporate positioning, product and service launches, advertising, event management and sales collateral among other functions of marketing. That is a huge responsibility right there.
She will be remembered for having promoted and elevated the Vision Group brand boosted its market share and profitability year on year since joining.
Prior to joining Vision Group, Susan worked at DFCU Bank as their Head of marketing for over 3 and half years. She is remembered for her key role in the development and launch of Dembe account one of DFCU`s most successful products ever created among other key projects and responsibilities.
Why Susan Nsibirwa stands out.
Having mentored, supervised and groomed over 300 marketing and communications professionals directly, Susan took her experience in Entrepreneurship marketing and founded Urge Uganda a Marketing Communications agency in early 2019. To our surprise, Urge Uganda has been behind successful onboarding of some of the industry big names including Grant Thornton, FSD Uganda, Crest Foam Ltd in a short time possible.
Urge Uganda has also handled major projects like rebranding of the prestigious Uganda Management Institute. Among others.
This is remarkable given the company`s short business life with steep competition in Uganda`s marketing agency space.
If that is not excellence, we do not know what it is.
Susan is an associate professional of the Charted Institute of Marketing-UK and a graduate of Makerere University with Bachelors of Arts in Mass communications among her other academic qualifications.
Susan Nsibirwa, you`ve been served.