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Marketing Personality of the Month

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Who is Immaculate Ngulumi Nabatte?

She is one of the most accomplished Professional Marketers in Uganda  with leadership and senior management experience spanning over 20 years in private, financial, FMCGs, sectors.

Immaculate is the current Chief Marketing Officer of Centenary Bank, Uganda’s 2nd largest bank directly supervising  Branding, Marketing, Product development, Advertising functions.

At Centenary Bank, she previously served in positions including  Marketing Manager, Chief Manager Business Growth and Research.

 

Why Immaculate stands out

For over 2 decades, she has served in Private, FMCGS, and financial sectors at senior management level with 8 years in a leadership position as Bank`s CMO offering strategic direction to over 1500 members of staff both directly and indirectly.

Immaculate oversaw professionalization of the Banks’s marketing team, development of over 15 products and solutions including Mobile loans, Online account opening, Diaspora Funeral cover, Mobile banking app, Superwoman account and spearheading various marketing campaigns year on year.

She previously worked with UgaChick Poultry breeders Ltd and pioneered the growth of commercial poultry farming in Uganda and the East African region. She was  directly responsible for Marketing and sales of poultry and poultry feeds in Uganda, Rwanda, Burundi, Tanzania, Kenya, and Congo. She also led channel and partner management, communications, and public relations functions of UgaChick

Additional Experience

Still at UgaChick, she oversaw and pioneered the diversification to growth of fish farming as an enterprise in Uganda and supervised the marketing function which saw the enterprise  extend reach into Kenya and Rwanda.

Education

The Wife and mother of 3 daughters is in a league of few Ugandans with a Fellow status of The Chartered Institute of Marketing UK(FCIM), Fellow and Chartered Marketing Analyst (CMA) of American Marketing Association(AMA), a Member of Chartered Institute of Public Relations UK(MCIPR) & holds an MBA from the Prestigious Makerere University among her other qualifications.

The Rotarian of the Rotary club of Muyenga Tankhill  has also undertaken Senior leadership program at  Strathmore Business School (SBS) and  an Associate Consultant at the Uganda Management institute where for the last 10 years having mentored over 500 marketing proffesionals.

Immaculate! You`ve been served.

Top Marketing Campaigns – January 2022

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Beginning of year is always calm with several brands preparing for  their annual marketing year. This year is rather unique as we witnessed various  campaigns/launches span out quickly.

We liked these top 5 for their big idea, Insights to deliver the big idea, Integration of communication across various channels and execution.

 

1.   Nile Special “Unmatched in Gold” campaign-Nile Breweries

November 25, 2021, saw Nile Breweries under its flagship Nile Special launch a new campaign dubbed “Unmatched in Gold” to celebrate its consistent and world class recognized quality.

Nile Breweries most awarded beer Nile Special has over the years received international recognition at the annual Monde Selection Awards by the “International Quality Institute” in Belgium.

The brand boasts of 21 Monde Gold Medals and through that record that they coined the “Unmatched in Gold” campaign which is now associating with serial gold winner Joshua Cheptegei

The campaign gained traction towards end of 2021 with top-of-mind awareness in January following countrywide trade activations, Online activities, Influencer engagements and sponsorships especially in fields of  Rugby and Tourism.

We liked the idea of `Celebratory campaign`, countrywide execution both above and below the line and the Cheptegei partnership all in one.

This was indeed unmatched.

2.   Explore, Uganda the Pearl of Africa campaign-Uganda Tourism Board

Explore Uganda, The Pearl of Africa, was unveiled by H.E Yoweri Kaguta Museveni in Kampala. This is a new Brand and campaign developed and launched on January 21st, 2022, by  Uganda’s tourism marketing  agency, Uganda Tourism Board (UTB). The exclusive launch happened at Kololo Airstrip with an experience of Uganda`s diverse culture and beauty across all Tourism sections.

This campaign is about inviting tourists- both domestic/regional and international to rediscover Remarkable Uganda, the Pearl of Africa.

UTB has in the past conducted campaigns including `Take on the Pearl, Tulambule Uganda among several others that were built around the `Visit Uganda`.

With `Visit Uganda` campaign, Uganda simply asked her visitors to fly in for a few activities which wasn’t big enough considering the rich tourism content it could offer.

The big idea here is to transform from `Visit Uganda` to `Explore Uganda, the Pearl of Africa which reflects a new brand promise that seeks to re-emphasize Uganda’s rare and precious range of tourism attractions to the world, thereby earning destination Uganda competitive market share.

The new brand promise, the launch  experiential execution and the endorsement from the head of state was such a marketing supremacy.

Like you clearly put it, Uganda is Uniquely ours.

3.   DStv Tukwongere and GOtv-Liinya Grade campaign- MultiChoice Uganda

After a successful  `Choose Joy` Festive campaign of 2021, Pay TV giant, MultiChoice Uganda, returned with the Step-Up promotion on January 5th  dubbed `DStv Tukwongere` and GOtv-`Liinya Grade` campaign for all its DStv and GOtv customers.

The campaign that has since become a household favorite each month of January is back to enable all MultiChoice customers to move a notch higher with the bouquet packages they subscribe to whilst offering quality edutainment, current affairs, entertainment with lifestyle, music, film, and sports content like no other. The offer is available to all DStv and GOtv customers till March.31.

The campaign which is running on Radio, TV, online and instore activations clearly communicates the upgrade offers well curated to meet the Ugandan DStv and GOtv customers.

The TVC story board was carefully coined to demonstrate the customer upgrade with a futuristic element that caused excitement.

Now that was a big idea combined with great insights of January being a tough month for customers and excellent execution. We surely liked it.

4.   Back to school boost  Campaign-Stanbic Bank

On Jan 5th, Uganda’s largest lender by assets with over 30% market share launched the 2022 back to school boost for parents, school owners, suppliers, and students with immediate availability of Shs60 billion in hugely discounted ‘booster financing’ to the education sector. This move was  aimed at supporting the ongoing nationwide reopening of schools after nearly two years of inactivity

In this campaign, schools will be able to borrow up to UGX 500 million with a waiver of all accumulated interest on loans to private school owners for the year 2021.

Parents can also access up to Shs250 million in unsecured loans processed digitally and dispersed within five minutes at zero processing fee.

For school fees payments, you stand a chance to Win1 million shillings if you paid school fees of more than 400,000/= through Stanbic agents nationwide.

Considering the season, the campaign was launched on a live session on  its social media with representation of key opinion leaders in the Education sector.

Timing is everything in marketing and so did they launch this in a best time. We also liked the big idea of offering rich offers to all stakeholders due to effects of Covid 19 pandemic to the education sector and great execution.

This wowed us.

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Marketing Personality – Kitenda Robert

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Until recently, Movit Products Limited was blessed with  an agile, nimble and vibrant Marketing professional who has since turned the brand strategy around.

He is the current Head of Marketing at Movit Products Limited responsible for the overall strategic planning and execution of the Movit Brand and  Product Marketing.

Robert Joined Movit products Limited in 2016 as Public Relations Supervisor  and grew through ranks including  roles like Marketing and Public Relations Specialist, Category Manager-Body Care among others.

He has since been responsible for business growth, strategy and marketing of the Movit Brand and its products portfolio in 8 African Markets making him exceptional.

His experience spans over 10 years of strategy, marketing, branding, product development, corporate communications and affairs.

Why Kitenda Robert stands out.

At a young age, Robert has executed high level strategic plans all because of his professional education background, management and leadership style.

Robert will be always be remembered for having attracted over 8 of the best young CIM  professional marketers, rebranded the Movit brand look and feel in the 5 years he has been at the Bunamwaya based beauty products manufacturer.

He will also be remembered to have spearheaded key partnerships including the KCCA carnival, product & brand extension, birth of sister brands like Radiant Beauty products among others.

Academic Qualifications.

Robert is currently pursuing a senior Management leadership Program with the prestigious Strathmore Business School (SBS)

He is Makerere University graduate with  a Bachelor of Journalism and communication, a member of The Chartered institute of Marketing UK (MCIM) and holds a Master of Business Administration- MBA from UNICAF among his other academic qualifications.

Robert! you`ve been served.

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Top Uganda 5 marketing campaigns in September 2021

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End of Q3 was action packed with over 15 major marketing campaigns. We liked the top 5 below based on strategy, engagement and execution

1.Club Beat coin campaign

Club Beat Coin, a new promotion campaign by Club Pilsener was launched  on September 20th where customers will buy a beer, check under the crown, and use the discount to purchase their next beer

Each Club Beat Coin is worth UGX 300 designed to work as a medium of exchange for Pilsner drinkers who will

be able to redeem their beers by simply displaying this coin placed under the crown.

On launch date, two ladies with placards in shape of a bottle crown appeared at the stage and a moment of silence was realized in the room. This set pace for what was coming next.

The next day, a countrywide  ATL & BTL exercise was launched with billboards, street poles and other Out of home collateral flighted coupled with influencer marketing, online PR initiatives that created the desired consumer awareness. Different media personalities including Douglas Lwanga and other micro influencers were in attendance

We also liked the branded bottles bearing the campaign theme being sold across all  customer touch points. This was amazing and exciting to see, and we liked every bit of its execution and uniqueness of the overall campaign strategy.

2. The 5 for 5 Jackpot campaign by Centenary Bank

Launches on August 26th, The Cente 5 for 5 jackpot campaign aims to promote the bank`s digital channels- cards, mobile and agent banking in a hard season caused by Covid 19 pandemic. Customers who will transact 5 times a week will stand a chance of winning Ugx 100,000 weekly for 12 weeks.

The campaign was fully integrated with both offline and online marketing communication initiatives, influencer marketing, branding at different touch points.

To amplify this campaign, Centenary bank partnered with Jumia to promote its card usage with an offer of 20% discount on any items purchased using any Cente Visa debit or prepaid cards. This was the best strategy during this Covid19 era  to promote card usage and change behavior from cash digital options.

By end of September, over 100 winners countrywide had been rewarded and this will run up to end of November 2021.Well done Centenary Bank.

3.Sasuza Visa by Standard Chartered Bank

Uganda`s leading Smart bank launched a  card usage campaign dubbed Sasuza Visa on September 10th in partnership with Shell Uganda. Campaign ran up to 3rd October 2021

Customers who transacted Ugx 100,00 and above with a Standard Chartered Bank Visa card were rewarded with instant vouchers of Ugx 10,000 at selected Shell stations throughout the campaign.

For high net worth customers, rewards of up to 100% cash backs were given in appreciation of their partnership with the bank. This was well executed through personal selling, SMS and email marketing channels, in-app and website advertising which delivered personalized messages to customers.

Out teams interacted with some of the  winners and their delight and appreciation of the bank caught our attention.

Well done Standard Chartered team.

4.The Shell gas safety campaign by Vivo Energy Uganda

Dubbed ‘Shell Gas, Safe for You, Safe for the Family’, Vivo Energy launched this campaign on August 17th 2021 to provide greater public awareness towards the benefits and adoption of Liquefied Petroleum Gas (LPG)  as a safe, affordable and cleaner source of cooking energy.

Strategically, this campaign was informed by the very low uptake of cooking gas as a clean cooking solution in Uganda. Only 3.5% of Ugandan households have embraced and use clean cooking energy

Vivo Energy has since mastered partnership marketing and in this , it partnered with government specifically The  Ministry of Energy to drive adoption of clean cooking energy for both home and commercial usage, which have proven health and environmental benefits.

We liked  the great  consumer education series not only on the benefits of Shell Gas, but also on how to use gas safely for both home and commercial purposes. The campaign also had very  attractive offers and discounts on Shell Gas for customers to take advantage of. Kudos to the teams at Vivo Energy

5. Global smart drinking week by Nile Breweries in partnership with Jumia

Beer company, Nile Breweries Limited (NBL) launched a Global Smart Drinking Week (GSDW) in partnership with with delivery provider Jumia for consumers who order for beer online to also receive food and water, to drive smart drinking.

The GSDW 2021 ran from September 13th–17th which aligned with the first week of the United Nations General Assembly.

“NBL and parent company AB InBev have long taken their responsibility to help reduce and prevent the harmful use of alcohol around the world.

The AB InBev group established its Global Smart Drinking Goals in December 2015 to contribute to the World Health Organization target of reducing the harmful use of alcohol by at least 10% in every country by 2025 and the United Nations Sustainable Development Goal of strengthening the prevention of harmful use of alcohol globally.

During the week, offline and online messages towards smart drinking were delivered through Radio, TV, Blogs, influencers, branded vans for awareness. Also, customers received their beer and food by Jumia Food a promise fulfilled by Nile Breweries.

Kudos to the teams behind this campaign.

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Top Uganda 5 marketing campaigns in August 2021

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August was an exciting month with over 10 campaigns launched. We liked top 5 campaigns based on strategy and execution.

1.Black Shines greatest campaign by Guinness

Uganda woke up to ` What does Black mean to you?` teaser on 12th August with UBL and NBS TV social media profiles in a black out.

Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century.

This exciting new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.

To launch the campaign, Guinness worked with real culture makers from across the continent who demonstrate how Black Shines Brightest in a range of different ways. These individuals  created moments, events and content to be enjoyed by everyone.

We loved the well curated, black deep voice over and black visual TV advert among other campaign aspects. Ugandan influencers including musicians, DJs, MCs, Media personalities kept the campaign black teaser model and yes, we loved their vibe.

To the team managing the Guinness brand, this was marketing supremacy.

2.The Rotary, Centenary Bank virtual Cancer Run

Its been a decade since Uganda`s financial services giant steeped up against the cancer scourge and this year`s edition was unique with a 10 days virtual nationwide run to commemorate 10 years of this noble cause.

With a contribution of Ugx 50M, the 10th  was launched on August 9th with key partners and with nationwide contribution by buying a running kit at 25,000 from any Centenary Bank branch.

This campaign stood out  for its key endorsements from Rotary Uganda, The Buganda Kingdom, the parliament of Uganda. key activities like vides of a 10 push up challenge from employees and the general public created utmost engagement with stakeholders.

The epitome was its final event held virtually on 29th August with the public running from all over the country in accordance with Covid 19  standard operating procedures.

The 10th edition of the Rotary Centenary cancer run remains our best CSR initiative so far this year and thank you Centenary Bank for  being at the forefront.

  3.Juuza akameza campaign by Vivo Energy Uganda

After the release of  their excellent Half year results, the energy maestro relaunched the Juuza akameza promotion.

Launched on August 17th,This years edition focuses on their  Shell fuel save Diesel with participants expected to win  fuel worth  Ugx 5o,ooo or more  and a grand draw of Toyota Hiace Drone vans, Elf trucks, fuel worth Ugx 1M among other exciting prizes..

This campaign was a success in the past years and sofar is running across all Shell stations countywide.

We liked the launch execution, the prizes listed, and the customer engagement created across stations.

To the teams at Vivo energy, you`ve earned our attention.

4.Wow Weekends by Stanbic Bank

As the saying goes, timing is everything, Stanbic Bank resumed their  card usage signature Wow weekends campaign with Game stores after lifting the lockdown.

This time, there was a twist in reward mechanics. For any card transactions of Ugx 100,00 and above, Ugx10,000 vouchers and other instant prizes.

The rewards campaign ending on 5th September  had a daily team set up at Game Stores created customer interaction with the product and we are sure that customer behavior change continues to change with  bottom line growth.

Congratulations Stanbic Bank

5.Tukigaale with the UBA salary loan-United Bank for Africa

Africa`s global bank as most people know them finally earned our recognition with their Tukigaale with UBS salary loan campaign.

Launched early August, the campaign targeted a specific salary earning segment of their audience for  property acquisition, like vehicles  houses, vehicles. The campaign benefits including Access to  up to Ugx 180M, 60 Months repayment period and attractive interest rates were articulate in their communications and creative deck for both offline and online channels.

This campaign features on social media, SMS, email marketing while offline its appeared on street poles and a lot pf engagement with corporate companies for personal selling.

Its kudos from us to the UBA lions and lionesses behind this campaign,

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Susan Nsibirwa – Marketing Personality August 2021

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Our Marketing personality of August is none other than the legendary Susan Nsibirwa

Who is Susan Nsibirwa?

If you have been in marketing for long especially in banking and media, then the name Susan Nsibirwa sounds familiar.

She is the current Managing partner and lead consultant at Urge Uganda, a full service marketing communications agency handling some of the biggest accounts across different sectors.

Susan`s wealth of experience spans close to 2 decades in leadership with in sectors like financial services, media, telecommunications at both strategic and implementation levels.

She previously served as Head of Marketing at Uganda`s leading media powerhouse, Vision Group for 8 years managing the corporate marketing and communications functions.

During her stay at Vision Group, she was overseeing a 30-member team with key deliverables in direct brand management, public relations, internal and external communications, corporate positioning, product and service launches, advertising, event management and sales collateral among other functions of marketing. That is a huge responsibility right there.

 She will be remembered for having promoted and elevated the Vision Group brand boosted its market share and profitability year on year since joining.

Prior to joining Vision Group, Susan worked at DFCU Bank as their Head of marketing for over 3 and half years. She is remembered for her key role in the development and launch of Dembe account one of DFCU`s most successful products ever created among other key projects and responsibilities.

Why Susan Nsibirwa stands out.

Having mentored, supervised and groomed over 300 marketing and communications professionals directly, Susan took her experience in Entrepreneurship marketing and founded Urge Uganda a Marketing Communications agency in early 2019. To our surprise, Urge Uganda has been behind successful onboarding of some of the industry big names including Grant Thornton, FSD Uganda, Crest Foam Ltd in a short time possible.

Urge Uganda has also handled major projects like rebranding of the prestigious Uganda Management Institute. Among others.

This is remarkable given the company`s short business life with steep competition in Uganda`s marketing agency space.

If that is not excellence, we do not know what it is.

Academic Qualifications.

Susan is an associate professional of the Charted Institute of Marketing-UK and a graduate of Makerere University with Bachelors of Arts in Mass communications among her other academic qualifications.

Susan Nsibirwa, you`ve been served.

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Top marketing Campaigns July 2021

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July was yet a special month in Uganda`s marketing calendar with over 15 campaigns launched.

With a lockdown in place, various brands had to up their A game to stand out of the crowd.

The following are top 5 campaigns we liked.

1. TAASA OBUTONDE CAMPAIGN BY VIVO ENERGY in partnership with NBS, UBL, Stanbic Bank, NEMA

Vivo energy Uganda, the holders of SHELL license in Africa continue to champion the best Environmental conservation and CSR campaigns in Uganda. With global challenges like Global warming, brands without strategic plans for environmental and social performance management of its stakeholders will soon pay a steep price.

Launched on May 18th with a stakeholder presser, the Taasa Obutondee which is a Luganda statement for Save the Environment gained momentum in July with its Top of mind awareness.

We liked this campaign for its educative content from soil conservation to animal protection and reduced use of Kaveera/Polythene bags in places like landing sites. These have affected our drainage systems and soil hence drastic effects in future.

The adoption of partnership marketing with stakeholders like UBL, Stanbic Bank, ACODE, NBS and NEMA on this campaign didn’t go unnoticed.

Kudos to the teams from all these brands for taking a big step towards saving the environment. Tusaasee Ubutonde indeed.

2. ONE MORE PUSH` WEAR YOUR MASK CAMPAIGN BY MTN UGANDA

Uganda`s Telecom giant is never late to responding to market conditions. With amazing informative, educational and compelling campaigns, the `Everywhere you go` team unveiled `One more push` campaign an extension of ` Wear it for me` campaign of 2020.

Internal marketing at MTN Uganda is definitely superb. This time we witnessed employees and MTN brand ambassadors highly involved in posting artworks bearing their images on social media to enhance reach and awareness.

Marketing is best done if it is educative, inspirational or entertaining and in this case, the adoption of influencer marketing through media personalities like Douglas Lwanga of Next Media, Josephine Karungi of NTV was the best tactic.

Additionally, both offline and online communication channels worked well to emphasize the one more push message to achieve the education objective of wearing of masks one more time and contain the high COVID 19 infection rate.

3. BRING THE CLUB HOME AND CLUB BEATS ONLINE CONCERT

Club beats at home 2021 was announced on 5th July and Kampala`s young, trendy and party goers were over the moon.

Its remembered that during the 2020 lockdown, Club Beer held the most organised, well curated and premium online concerts featuring different Ugandan trending entertainers. This time, it wasn’t any different with Fenon Events, Uganda`s No.1 Premium events agency behind the concert.

Entertainers headlined by Queen Sheeba, Ziza Bafana, Unknown, Kyansi Nalubega and hosted by Douglas Lwanga gave epic and electrifying performances.

This was a continuation of their Bring the Club home campaign under their BEER NOW initiative.

To the curators of the July Club Beats online concert, we liked the stage set up, lighting and energetic entertainers. You outdid your selves on this and kudos.

4. BEER NOW CAMPAIGN BY NILE BREWERIES

The COVID19 pandemic has changed the Brewery business model completely and this didn’t spare Nile Breweries either.

With limited entertainment and closure of bars, its key distribution channel, the Brewery giant had to innovate around its process element of the marketing mix and last mile delivery by introducing the BEER NOW platform. This is an online market place for all its brands which needed a big push.

We liked this campaign for its one voice across brands like Nile special, Club, Castle Lite and sponsored social media adverts aiming at increasing massive reach and client education. The phrases like `Wenywele wama!`, `home is where the kafunda is` caught our attention and we believe the targeted audience acted accordingly to that message.

Crowns off to the team behind this amazing campaign at the Luzira Based Brewery.

5. THE ONLINE TAX LOUNGE CAMPAIGN BY URA

For long, Government agencies and parastatals lagged behind the private sector in pushing marketing communication initiatives but the Taxman just flipped the coin in July.

URA came up with various initiatives in July including Tujenge Uganda, Kakasa with Kapo but what caught our attention was the July Online Tax Lounge campaign.

The campaign included a series of online radio talk shows, webinars on different Taxes and tariffs on a clean branded and well-lit online TV dubbed URA TV.

Different employees were involved to discuss different subjects regarding Tax and this added a big punch towards their education journey on the need to pay tax. The campaign ran across all digital platforms with some offline engagements and we liked this level of integration. Indeed the taxman wants his taxes paid.

If you are not noticing something amazing happening at the Nakawa based Tower, we are.

Marketing Personality – Juliana Kagwa

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For anyone in the FMCGs world and specifically Brewery business, the name Juliana Kagwa sounds a bell when said.

It has been long overdue to have the Legendary Juliana Kagwa as our marketing personality of the month.

So who is Juliana Kagwa?

Currently, Juliana is the Corporate Relations Director at UBL a subsidiary of Diageo PLC. 

She was appointed into this position in November 2020 having served as a Marketing and Innovations Director since 2015.

Her key responsibilities include driving the corporate brand’s fundamental and strategic commitment to making a sustainable and meaningful contribution to the socio-economic development of the communities in which Diageo operates.

She is directly responsible for Public Policy and Regulatory matters affecting the brewery industry and UBL specifically.

As a key strategic individual, Juliana manages a vast array of both internal and external stakeholders on behalf of UBL.

Now that’s a lot of responsibility right there.

If you have seen the current CSR Campaign dubbed `Taasa Obutonde` championed by UBL in partnership with NBS, Stanbic Bank, VIVO Energy and NEMA, then you understand the kind of leader and responsible Citizen Juliana is to this society

Working experience

Did you know that Juliana has a working experience of close to two decades in FMCGs?

Her key strength is in growing brands and teams under her jurisdictions.

Prior to her current position, Juliana served as a marketing Director at the same company, UBL for five and a half years. The marketing function she supervised was accountable for 50% of the UBL`s strategic goals.

She was directly responsible for business growth of local brands like Bell Lager, Uganda Waragi alongside internationally acclaimed brands like Jonnie Walker, Smirnoff, Baileys among others.

 Why Juliana Kagwa stands out

According to Top Uganda Marketing campaigns last month, UBL`s Mpola Enjoyments Campaign topped NO. 1 on our chats.  This does not happen without a formidable team and strategic leaders like Juliana behind such.

Flavors like coconut and Pineapple were introduced to Uganda waragi while Apple was introduced to Smirnoff as part of UBL`s product innovations and refinements. These have since changed the game of spirits taste in Uganda.

If you remember that, then that happened under her leadership. 

We have had  the most executed campaigns and premium events including  Blankets and Wine sponsored by Tusker Malt, Roast and Rhyme sponsored by Bell Lager, The All star Tours of Swangz Avenue, The All Safari Experience by Jonnie Walker, The Baileys Picnic Experience, The famous Ciroc Brunch at Alchemist Bar, Kampala Cocktail Week by Uganda Waragi and many more. All these happened under Juliana`s stewardship.

It should never go unnoticed that 5years of Juliana as a Marketing Director, UBL won various awards under the premium segment of its portfolio together with registering double-digit growth annually for Tusker lite, Guinness and the Reserve scotch brands.

During the same period, the portfolio registered an all-time high share of voice in the media space with efficiencies created through her consolidation of media spend especially on digital marketing.

Academic Qualifications.

Among her other Academic qualifications, Juliana has an MBA from the prestigious Edinburgh Business School, Heriot-Watt University

She also holds Bachelor of Science (B.Sc.) of Food Science and Technology from Makerere University Uganda.

Additional information

Juliana Kagwa has previously served in various strategic positions including Marketing Manager Spirits Uganda at East African Breweries Ltd.

She also served as a Country Director Heineken Uganda before returning to East African Breweries.

Juliana is a mother and gives talks during thought leadership forums organized by businesses.

 As usual, the Evolve monthly feature recognizes and celebrates outstanding Marketing personalities in Uganda and we would like to describe Juliana as the Queen of FMCGs going forward.

So Juliana Kagwa, you`ve been served.

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Top Uganda 5 marketing campaigns in June 2021

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Half year has seen marketing brains in different brands come to the party with amazing well thought through marketing initiatives including campaigns, product launches among others.

With a rise in COVID19 and the current lockdown, brands had to think out of the box to align their business targets.

 The marketing activities below stood out for us;

BELL LAGER `MPOLA ENJOMENTS` CAMPAIGN

UBL is celebrating 75 years in Uganda and with its flagship brand, BELL Lager, a campaign dubbed `Mpola Enjoyments` was launched and this time with a twist to the younger generation.

Now let’s focus on the TVC. It’s a spectacular concept with top of the end simple casting but magical delivery. This has trended especially on YouTube.

It features a youthful and colorful vibe with youngsters like Fik Fameika, Crsyto Panda among others enjoying BELL with barbeque on a sunset chill.

The background music was great with a deep voice over which effectively communicated to the younger audience in under 5 minutes. I hope it features in our AD OF THE YEAR` category.

Now! That’s why we liked it.

The UTB PEARL OF AFRICA (POA) STAR SEARCH`

Point us to a sector that has not affected by COVID-19. If it wasn’t a job lost, or loss of customers and relatives, you probably couldn’t do what you love most. In one way or the other, everyone was affected.

Now, UTB came out with a campaign dubbed `POA STAR SEARCH` fusing entertainment and Tourism. Amazing, Right?

Uganda`s Entertainment giant, Talent Africa Group was tasked to execute it and we loved the countrywide star search, studio sessions at TAG Studios,game drives with participants in different National parks showcasing Uganda`s beauty, the  various mentorship sessions with influencers like Navio, Joanita Kawalya, The Mith, Cindy Sanyu among others.

This being a completely new concept, UTB had to do a grand virtual launch with different stakeholders, open fresh social media and website www.poastar.com and what a wow, we liked the integrated marketing communications executed during this campaign without forgetting the high uptake in terms of followers, likes, retweets, video shares on social media among others. YouTube and Instagram played a key role since it was more of videos and visuals

The search is still ongoing and we shall keep you updated on the winners and campaign report if shared.

THE 9TH JUMIA ANNIVERSARY SALE

Africa`s no. 1 online store, Jumia was celebrating its 9th Anniversary and the best way to do it was through a sale that started on June 14th to 30th 2021.

The sale had mega discounts on items like electronics, home consumables, liquors among others. For two weeks, shoppers were all over social media jubilating on the best the sale so far this year.

Jumia Uganda has over 18 million followers on Facebook and over 5,000 on Twitter, which guaranteed success of the different above and below the line tactics including social media marketing, email, Radio, spot ads, SMS marketing among others.

Artists like Spice Diana with a huge following in Instagram endorsed the campaign mainly through short videos that crossed to even WhatsApp.

This campaign ran across JUMIA Group but trust me, these chaps have mastered the concept of localizing campaigns to drive appeal in each market hence achieving business objectives.

If that wasn’t marketing excellence, we don’t know what it is!

STANBIC BANK WOW WEEKENDS

After close to a year of no signs of goodies and prizes when you shop with your card at Game Shopping store, the Blue Weekends are finally back but this time with a wow touch. Happening every end of month and into the first weekend of the new month. The masters of card payments in Uganda brought back this amazing card usage concept and this time bigger and better.

For every card transaction/shopping of at least Ugx 100,000, customer were winning instant shopping vouchers and if you didn’t have a card, an instant account and card would be opened for you.

Now that’s a wow customer acquisition strategy and marketing excellence to us. Indeed it can be!

THE AIRTEL CHILLUX BUNDLES LAUNCH

It started with MTN launching bundles that donot expire and this time Airtel launches a better deal all together.

Subscribers of Airtel Uganda now have a chance to enjoy mobile data bundles that do not expire. This was after the Telecom giant launched Chillux bundles that offer unlimited usage for its subscribers with a 4G experience

The launch was  well executed with a fairly good TVC and radio engagements with a special touch of a royal entourage by influencer marketing that involved the Serena based TV presenters Lynda Ddane and MC Esco to effectively communicate to the campaign intended audience .That was cool and simple.

To all the Marketing brains behind the above brands, you`ve got served!

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Uganda marketing excellence-Charity Kamusiime

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From working at  marketing agency to leading the Group Marketing Team of The Pan African bank.

Our June 2021 issue features a complete professional Marketer(Digital) Uganda has ever had.

Based on `Victory Loves Preparation` a line from the famous movie` The mechanic` we shine a spotlight at Charity Kamusiime`s professional Marketing career.

 

Charity Kamusiime commonly known as @CKamusic on Twitter is a Ugandan qualified professional marketer of the digital era with over a decade of practical marketing experience.

Her career started in 2008 at MTN Uganda where she served as an Activations Assistant a position that ushered her into the world of Below the Line (BTL)Marketing.

She is the current Group Marketing Manager-Consumer Banking, Customer Engagement and Support functions of Ecobank. Here, Charity is responsible for its consumer banking segment strategic Marketing, leadership and team oversight  a position she was promoted to in March 2021.

Charity was previously the Ecobank Group Product Marketing Manager – Remittances & mobile money seating at their Nairobi Regional Office.

The proud mother did tremendous work at Airtel Uganda  for  close to 6 years having served in various positions including Digital Marketing & Strategic Alliances Manager, Digital Marketing Executive, Trade Marketing Executive

When marketing terminologies like SEO, Digital Marketing, Internet of things, ROMI hit the Ugandan Marketing space, the likes of Charity were at the forefront of making all sorts of  boardroom presentations and obtaining budgets to actualize them having been trained and certified  by The Chartered Institute of Marketing UK  with a Post Graduate Diploma in Professional Marketing (MCIM). This is an equivalent of a master’s degree in marketing.

This and more were accomplished at  during her career with Airtel Uganda.

Why Charity stands out

While at Ecobank, she has championed strategies that have seen the brand being recognized as The Best Remittances and Payments Bank among other awards.

Charity worked on Airtel Uganda`s most delicate projects including the Rebrand/Relaunch of Airtel Money Uganda in 2013 which included Bringing a new face to Airtel Money Uganda….the most simple, secure and instant money transfer `you’ve got to love the brand icon Mr. Money`

She spearheaded the rebrand of the old Airtel website by introducing self-service experiences and improved customer journeys. This was done by a total overhaul of the website a strategy that worked very well at a time.

Kampala will never forget the day when we woke up to  `All Red` branded City ahead of the Airtel Money launch in January 2013. The strategy and tactics employed have been a lasting memory of a transition from Warid Pesa to Airtel Money. It was under Charity`s when the Airtel Money distribution using the aggregator model that this happened.

The graduate of Business Administration and Marketing Management is currently growing her profile further having joined Uganda Management Institute as a CIM Associate consultant/Tutor in 2021.

Charity Kamusiime! you`ve  got served.

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