This campaign was executed by Malembe Lifestyle an Events and Entertainment outfit that has been around for some time now.
The teasers for launch, digital marketing including tactics like influencer marketing,social media advertising created enough excitement for Ugandans to prepurchase tickets for the 1 st premium show since lifting the lockdown.
Entertainment On Event Day started off with an interlude from the Akadope Band, guests were treated to Allan Toniks whose “Romance” hit song sent love waves through
the Serena. His performance was then followed by songbird Naava Grey’s heavenly performance with songs like “ Alib’omu”, “Omooyo” and “So Kalami” turning guests into
pro singers as they sang along to every word.
The star of the night was kicked off his show with a tribute to fallen singer Moses Radio, performing his hit song “Take My Breath Away”. Clad in African inspired print, Chike
then dived straight into performing some of his hit songs like “Insecure”, “Out of Love”, “Loco” a song he recorded with Uganda’s Rema, working the crowd with his engaging
interludes, energetic performance, and live band prowess; the man was a sight to see.
The highlight of the night was the exact moment Chike stepped down from the stage
into the crowd, which sent waves throughout Serena as girls got to touch and dance
with the star. He closed of his performance with crowd favorites “Roju”,“If You No Love”and “ Running to You”.
We were definitely wowed by the Event Marketing prowess during this campaign.
2. The Jefreshed Start your adventure campaign by JESA
From a local dairy producing only raw milk, JESA has become a home grown,commercial success story and a leading East African dairy brand
The Jefreshed Start your adventure campaign is a rebrand of the old look and feel of JESA that had been around for a couple of years.
Launched in late January 2022 with a sky-blue teaser on social media sent the brand audience in speculation of what was coming.
An online launch that occurred in form of Videos opened a new chapter of JESA with a tagline `We are Jefreshed, start your Adventure ‘became clearer that Uganda`s leading
local diary producer of Milk was headed to a new chapter.
Executed by a young yet dynamic and creative agency Vidiyo in Business headed by Josh Mwesigwa aka `Josh the Fixer`, the campaign gained traction after implementation
of both ATL and BTL initiatives including radio, Digital, out of home/Billboards, instore,
TV and print all targeting their audience.
We like the fresh new look, liked the campaign execution from teasers, unveiling and
post campaign sustenance activities.
Well done to all the minds behind this campaign. You indeed Jefreshed Uganda.
3. Launch of 3 Toyotas and partnership for vehicle financing with NCBA
February 8 th saw CFAO Motors Uganda, formerly Toyota Uganda signing a
memorandum of understanding (asset financing) with NCBA Bank to provide vehicle asset financing to individuals, companies, and existing customers of CFAO Motors.
The purpose of the partnership is to provide convenient financing solutions to mutual
clients through the relationship with NCBA Bank
This is a one-of-a-kind partnership marketing and financing scheme for any customer to access financing to purchase new vehicles from CFAO Motors Uganda.
The rich Customer Value Preposition from NCBA Bank including flexible up to 95% asset financing from NCBA Bank, with up to 6 years repayment period and 60 days payment holiday makes it to our list this month.
We liked the branding and communication made across various channels and on launch day.
Some of the most highly anticipated new SUV models for individuals, corporate
companies, and small and medium enterprises were also unveiled at the launch and are now officially available in Uganda.
They include: the Starlet, Urban Cruiser and Corolla Cross
Kudos to Solutions East Africa for the amazing set up at the launch and Zeus the
Agency for out of the box digital marketing execution.
4. Tusker Premium Cider Launch
Tusker Premium Cider is the new UBL`s Premium Beer, the latest addition to their product portfolio.
#AppleIsHere hashtag coupled with crisp artworks were uploaded online on December 13 th , 2021, on new Twitter handles, Tusker Cider UG @tuskerciderug and we began tracking this new development at UBL.
Finally, the Brewery giant released final launch artworks with captivating crisp touch forging a new dawn of Premium beer consumption.
The Cider made from the finest quality apples, is an extremely rich and flavorful drink that is the perfect companion for consumers looking for new, easy going and exciting experiences through which to have a good time
Launched on Jan 27 th , 2022, at Legends Rugby Grounds, Uganda Breweries Limited (UBL) officially unveiled Tusker Premium Cider to its youthful audience.
At the invite-only apple themed corporate ceremony the anticipation and the thirst on faces was palpable by revelers (especially the social media influencers) with a drink up treat at a well-lit and premium launch.
The sight of youthful guests crowding the stage and prancing as DJ Roja and Slick Stuart performed was memorable. The launch was hosted by TV and radio host, Sheila Salta, who was also unveiled as the brand’s ambassador.
This was one of the excellent tactics we liked about the launch of the 1 st cider to be
locally sourced and produced in East Africa. We liked the amazing product
photography, graphics and event set up.
We also liked that Tusker Cider was immediately made available on multiple e-commerce platforms like Jumia, Kikuubo Online and SafeBoda; supermarkets;
distributors; stockists; and different bars around the country. Partnership Marketing is the way to go.
Kudos to Pearl Guide, the Agency that executed this launch/campaign.
5. KFC streetwise remix campaign
KFC Uganda makes it to our list for the 1 st time with KFC Streetwise Remix campaign.
The remix is a campaign was launched with the new offers on KFC famous streetwise
chicken wings.
This campaign was centered on the better way to stay winning than with Streetwise
that came with 1piece original recipe, 2 zinger wings, 2 strips, regular chips at only UGX
18,000 and a free 350ml Coke.
KFC Uganda has mastered the art of localizing regional campaigns and didn’t
disappoint on this one with adoption of influencer, digital integrated with traditional marketing of Billboards and other out of home channels with clear and bold messages of the new streetwise offers.
We liked some campaign phrases like `Have you seen the new Streetwise in town?`,
`That’s right – we are back with a twist! For UGX 18,000 you can now get yourself 1 pc chicken, 2 zinger wings, 2 strips, regular chips and might we add you get a free 350ml
Coke too.
Very precise and to the point about the new CVP.
Well done TBWA Uganda, the agency behind this amazing top campaign.
See you in March
