The List CRITERIA
The most accomplished Ugandans in marketing in 2021/2 and in the past must have demonstrated outstanding leadership in the following areas over the past 24 months and few in the past based on:
1. Leadership
- Influenced their brand’s overall business strategy, providing thought leadership, operational leadership, and valued expertise.
- Contributed to the positive development of their teams, stakeholders, and strategic partners to ensure better, more effective, and inclusive marketing acumen.
- Highly regarded by peers in the industry and is a thought leader and expert, flying the flag for the marketing profession.
2. Business & Brand building
- Consistently grown their brands and produced work that makes a difference to their business and/or the Ugandan marketing landscape.
- Positively contributed to their organization’s triple bottom line through insightful, innovative, and creative marketing strategies that deliver to their organization’s overall purpose.
3. Modern Marketing
- Proven track record in developing and delivering innovative, integrated, and relevant marketing strategies based on sound analytics and analysis, which has resulted in the delivery of a better overall customer experience.
- Thorough understanding of the digital environment, the role that their brands hold within it, and have successfully delivered their brand proposition through these channels with proven results.
4. Internal Culture
- Evolved their brands/teams to be more diverse, equitable, inclusive, and better able to respond to consumer needs and build happier, more engaged teams internally.
- Continually strived to build a highly productive culture in their organizations.
Our wonder marketers in this category have reached the highest level of Professional marketing and have impacted incredibly to the Uganda marketing space both in the past and present
This category comprises of marketers who paved way and helped to shape the industry in the past and deserve to be celebrated.
Even as marketing saw turmoil in 2020 – 2022,this category of dynamic marketing brains remained buoyant and adaptable to a great extent. Much credit goes to the fearless forces behind their continued excellence to lead their brands to greatness.
The Fellows
Industry legends
The Mavericks